Why use Google Ads for your business? Which campaigns to choose?

Google Ads is an essential tool for businesses looking to gain instant visibility in search engines. With billions of searches per day, this is where you can reach customers exactly when they are looking for your products or services.

How does Google Ads work?

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Google Ads works on a PPC (pay-per-click) principle, which means you only pay for clicks on your ads. Here are the key elements:

1. Search Ads:They will appear to users who are actively looking for services like yours.
2. Display Ads:They appear on websites that your target audience visits.
3. Shopping Ads:Ideal for e-shops, they allow direct presentation of products.
4. Video ads (YouTube Ads):Great for building brand awareness.

Benefits of Google Ads:

• Accurate targeting:Target based on location, demographics, interests, and other criteria.
• Fast results:Unlike SEO, they bring instant visibility.
• Control over the budget:Set daily and monthly limits according to your needs.
• Data and analysis:See what's working and optimize campaigns in real time.

Not every type of advertising is suitable for everyone.

Google Ads offers a wide variety of ads, each with its own unique uses. Properly chosen type of advertising can have a major impact on the success of your campaign.

Types of Google Ads campaigns:

1. Search Ads:some text
   • Ideal for businesses whose customers are actively looking for products or services.
   • Example: A client searches for “best coffee shops in Bratislava” and your ad will appear at the top of the search.
2. Display Ads:some text
   • Great for building brand awareness.
   • Example: Your ads appear on Google partner sites.
3. Shopping Ads:some text
   • Ideal for e-shops that want to sell products directly through Google.
   • Example: The customer sees the product image, price and purchase link directly in the search results.
4. Video Ads (YouTube Ads):some text
   • Great for building an emotional connection with the brand.
   • Example: An ad appears before or during a YouTube video.

How to choose the right type of campaign?

• Analyze the target audience:Where is your customer located?
• Set goals:Do you want to increase awareness, sales or get leads?‍
• Optimize:Test different types of ads and focus on the ones that give the best results.

👉 Learn how we can manage your Google Ads campaigns. We will select the ideal mix of ads for you: https://www.mycorp.digital/contact

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