Take control of
your budget and growth
Practical marketing training for internal teams. Combine internal know-how with external experts for best results.
Why Training?
The best results are achieved by companies that combine internal know-how with external experts. Your team knows your business, we provide the system, processes, and experience.
"Our team handles the basics, agency handles complex campaigns. We control results, understand the numbers. Efficiency increased by 180%."
— Company CEO
"Finally we understand the reports. We know how to ask the right questions and handle basic activities ourselves."
— Private Medical Practice
Training, workshops & free resources
From marketing basics through AI tools to free blog guides
Free resources
Google Ads from Scratch
Free blog series for beginners. Learn the basics of Google Ads, campaign setup and measuring results.
- Complete Google Ads guide
- Bidding strategies & optimization
- Most common budget mistakes
SEO & AI Search
Free blog series on SEO and optimization for AI search engines. From basics to advanced techniques.
- Optimization for AI search engines
- How to prepare for SearchGPT
- GEO vs SEO: New rules
Training & workshops
Marketing Fundamentals for Teams
Teach your team to handle part of marketing independently and effectively oversee your external partner.
- Campaign strategy & planning
- Google Ads & Meta Ads basics
- Content creation & social media
- Reading reports & performance analysis
- SEO basics & keyword research
- Budgeting & KPIs
Goal: your team can create content, analyze data, run basic campaigns and work effectively with a partner.
Schedule trainingAI Marketing Transformation
AI tools and their implementation in marketing
*Price depends on program scope
For whom:
Advanced marketers who want to leverage AI for maximum productivity
What you'll learn (flexible selection):
- Which AI tools can immediately speed up your work
- AI for content creation (text, images, videos)
- How to use AI prompts effectively (tips & templates)
- AI for data analysis and reporting (faster decisions)
- AI ethics & best practices (limits and risks)
- Custom AI solutions (your own AI tools for your business)
Deliverables after training:
- Overview of AI tools for marketing
- AI prompts & templates
- Extended practical guide for AI implementation
- 30-day email support
- Discount for additional services
Why Invest in Training?
Stronger partnership with agency
Control over results
More efficient task distribution
Internal team that knows what they're doing
AI, Prompting, Security & Quantum courses
Live 90-minute sessions from our partner Avenue78 – prompting, large language models (LLM), RAG, AI identity security and quantum computing.
Inside the Prompt
90 min | Beginner | Live Q&A + Recording
Design prompts that deliver consistent, repeatable, production-ready answers. The anatomy of a well-formed prompt – task, context, role, constraints, output spec – with live before-and-after examples.
For whom: Anyone who uses AI daily, team leads, product managers, developers
Inside the LLM
90 min | Intermediate | Live Q&A + Recording
Open the black box of large language models. From tokenization through the Transformer architecture – embeddings, attention, feed-forward layers – to how the next token is chosen.
For whom: Technical leaders, engineers building on LLM APIs, product managers
Inside the RAG
90 min | Intermediate | Live Q&A + Recording
Build a complete retrieval-augmented generation pipeline from scratch – document loading, chunking, embeddings, vector stores, retrieval strategies and grounded answers with citations.
For whom: Engineers building knowledge bases and document Q&A, architects, tech leads
Inside Your Identity
90 min | Intermediate | Live Q&A + Recording
What really happens to your data when an employee pastes it into an AI chat – and how an inline anonymization layer strips sensitive entities before they ever leave your environment.
For whom: CEOs and CTOs, CISOs and DPOs, legal & compliance teams, security engineers
Inside the Identity Living System
90 min | Advanced | Live Q&A + Recording
The architecture for continuous identity trust in the age of AI agents and MCP tool chains – per-invocation trust evaluation, the Trust Context Object, and what Zero Trust left unfinished.
For whom: Security architects, IAM engineers, CTOs/CISOs, platform engineers
Inside the Qubit
90 min | Beginner | Live Q&A + Recording
Understand the mathematics and physics of qubits. Superposition, entanglement, quantum gates – through intuitive mental models, not heavy math.
For whom: Technical leaders, software engineers, product managers
All courses are available at
Avenue78.com →Frequently asked questions
Who are the Avenue78 courses for?
Technical leaders, developers, product managers and decision-makers who want to understand AI, prompting, security and quantum computing - from beginner to advanced levels.
How are the courses delivered and how much do they cost?
Each course is a live, 90-minute online session with real-time Q&A and a recording, priced at €250. 1-on-1 and private team sessions are also available.
Do I need prior knowledge?
No. Courses range from Beginner (Inside the Prompt, Inside the Qubit) to Advanced (Inside the Identity Living System). The level is stated on each course.
In which languages and countries are the workshops available?
We work with clients across Slovakia, Czechia, Austria, Germany and Poland; in-house workshops are delivered in your team's language and the Avenue78 courses are delivered in English.