Greenway: Website Support, Custom Development and Performance Marketing Across Markets
Long-term cooperation with Greenway: technical support and custom website development for Slovakia, Croatia and Poland, from individual changes and integrations to recurring thematic promotions supported by Google and Meta campaigns for service sales and brand building.
- We provide Greenway with long-term technical support and custom website development for three markets: Slovakia, Croatia and Poland.
- The work ranges from CMS maintenance and individual changes to new features and integrations with other systems.
- For Slovakia and Croatia, we also manage performance marketing focused on service sales and brand building.
- We regularly prepare thematic promotions requested by Greenway and support them with Google and Meta campaigns.
- The advantage of one partner: website work and performance marketing stay aligned, so the promotion page and the campaign are built together.
Starting point: multiple markets, one website ecosystem, constant movement
Greenway operates in multiple markets and its website is not a static presentation. It is a tool that keeps changing as promotions, campaigns, content and features are added. In this mode, launching a site once and forgetting it is not enough.
Solution: technical website support and performance marketing under one roof
1. Technical support and custom website development (SK, HR, PL)
We take care of Greenway websites for three markets, from regular operations and CMS maintenance to custom development of new sections, features and components.
2. Individual changes and integrations
The website needs to communicate with other tools and processes. We handle integrations, connections that reduce manual work, custom functions and correct setup of analytics and marketing tools.
3. Performance marketing for Slovakia and Croatia
We run campaigns with two goals: generating concrete demand for services and building the brand. Budgets are continuously optimized based on performance.
4. Recurring thematic promotions supported by campaigns
Based on Greenway requirements, we prepare promotions on the website and support them with Google, Facebook and Instagram campaigns. After each promotion, we evaluate what to repeat and what to improve.
Technical solution
- CMS support, operations, maintenance, updates and security for SK, HR and PL websites
- Custom development of new features, sections and components
- Individual changes and integrations with external systems and tools
- Measurement and analytics: GA4, GTM, consent mode and campaign evaluation
- Performance marketing: Google Ads and Meta Ads for SK and HR
- Thematic promotions: website setup plus supporting campaigns
How it works in practice
- planning thematic promotions and campaign calendars in a regular rhythm
- implementing the promotion on the website while preparing Google and Meta campaigns
- ongoing maintenance, custom development and integrations based on assignments
- evaluating results and using learnings in the next promotion
- One partner for website and performance: less coordination and faster promotion launches
- Aligned promotions and campaigns: what is on the website and what drives traffic are created together
- A website that keeps pace through custom development and integrations
- Sales and brand handled in one campaign system
- Consistency across SK, HR and PL markets
Key takeaways
- Website and campaigns belong together. When one team handles both, launches are faster and the result is more consistent.
- Support is not just fixes. For an active brand, it is mainly custom development, changes and integrations.
- Recurring thematic promotions with evaluation work better than occasional large campaigns.
- Performance campaigns can serve immediate demand and long-term brand awareness at the same time.
Our approach:
We do not treat website work and performance marketing as separate tracks. We maintain and develop the website so it can support each promotion, and we build campaigns that bring relevant people to it.
Need one partner for website and performance marketing?
We will take care of technical support and website development, even across multiple markets, and add campaigns that support both sales and brand.
Free Consultation →We will start with a free consultation and design website support and performance campaigns.