LuskPress: Digitalization of a Print Shop

Challenge: Traditional Print Shop in a Digital World

LuskPress is a family print shop with 20 years of tradition, specializing in commercial printing – catalogs, brochures, flyers, packaging materials. Before digitalization, they faced several problems:

• Price quotes took 1-2 days – customers went to competitors in the meantime
• Manual processing of every order – high error rate
• B2B clients had to call or email every order
• No overview of order status for clients
• Website as just a digital business card – no functionality

Solution: Comprehensive Digital Platform

Phase 1: Online Calculator

We created an intelligent configurator with instant price calculation:

• Selection of product type, format, paper, color
• Real-time price recalculation with every change
• Volume discounts automatically applied
• Print data upload with automatic validation
• Visual product preview before ordering

Phase 2: B2B Customer Portal

For corporate clients, we created a dedicated portal:

• Individual prices and discounts per contract
• Repeat orders with one click
• Real-time order status tracking
• Archive of all orders and invoices
• API integration with client ERP systems

Phase 3: Workflow Automation

Integration of online system with production:

• Automatic sending of order to production
• Preflight file check before printing
• Status change notifications (received → in production → shipped)
• Carrier integration – automatic labels

Phase 4: Marketing and Acquisition

• SEO optimization for "catalog printing", "flyer printing Bratislava"
• Google Ads campaigns with dynamic remarketing
• LinkedIn outreach to marketing managers
• Email automation for reactivating inactive clients

Technical Solution

Results After 8 Months

Key Learnings

1. Response speed = conversions – Instant calculation dramatically increased conversion rate. Customers don't wait 24h for a quote.
2. B2B clients appreciate self-service – The ability to order anytime without calling is a game-changer for companies.
3. Automation = consistency – Eliminating human errors in order processing improved both quality and relationships.
4. Data is gold – Thanks to digitalization, they now know which products are profitable and where they're losing customers.

What Did Digitalization Bring to Employees?

An important aspect of the project was also the impact on the internal team:

• Sales team – less administration, more time for relationships and acquisition
• Production – clear and complete documents, fewer uncertainties
• Customer service – tracking available online, less "where is my order?"
• Management – real-time dashboard with KPIs, better decision-making