Why do companies spend their budgets unnecessarily? The most common mistakes in online marketing and how to avoid them?

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In online marketing, a higher budget does not automatically mean better results. According to surveys, more than 60% of companies admit that their advertising investments are not delivering the expected sales growth. The most common reason is errors in setting, strategy and measuring results. Businesses run campaigns without a clear goal, fail to discern what really brings them customers, and often only track clicks instead of conversions.

As a result, part of the budget goes “up in the air” - the money is spent, but it does not bring real clients. At MyCorp.digital, we meet daily with companies that lost hundreds to thousands of euros per month in vain before collaborating. All it took was a few tweaks — from measuring conversions correctly, optimizing keywords to better targeting campaigns — and they were able to save tens of percent of costs and increase demand in the first few months.

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The most common mistakes

1. ^ManuallyAdjustment without optimization
2. Firms launch campaigns “on the feel”, without tracking performance. This leads to a situation where they pay for clicks that will never bring conversion.
3. 👉 With Google Ads, for example, we see the difference up to 30-40% in the price per conversionbetween a properly optimized and an unoptimized campaign.
4. One creative for all
5. Different customers respond to different stimuli. If we show everyone the same visual or text, we lose the potential to reach specific segments.
6. Missing conversion measurement
7. Clicks do not pay invoices. What is important are real inquiries, orders and contract signatures. Without a set up conversion measurement, a business doesn't really know if its marketing is working.
8. Incorrectly set goals
9. If campaigns only target traffic, but not lead quality, the result is a lot of empty clicks.
10. Unprepared website or missing link to IT systems
11. Even the best campaign will fail if the customer does not find a clear offer on the site, CTA or if the data from the forms does not go further into the CRM.

How to avoid it

• Analyze the market and the competition before launching the campaign
• Create segmented creatives for different target groups
• Set up conversions and track the entire customer cycle (from click to contract signing)
• Optimize campaigns based on data, not feelings
• Connecting Marketing with IT Digitalization — Data Must Work for You

Examples from practice

For one of our clients (automotive sector), after optimizing Google Ads, we achieved:

• +45% more inquirieson the same budget
• -32% reduction in the price per leadwithin three months
• The budget began to be used more efficiently - instead of clicks that did not bring anything, it began to generate quality customers
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Online marketing doesn't have to be a black hole for money. If done correctly, it is The most accurate and effective way to grow. At MyCorp.digital, we track every step — from the click to the final sale — so that you can invest where it really pays off.

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Do you wonder where you spend in vain? Ask us for a non-binding analysis.? Do you want to know how to optimize your marketing?

• Make a reservation free consultation— we will discuss your options and prepare a proposal for a solution. Or us Contact us here

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