Tutorial
Daniel Hrivniak••8 min read
Micro-conversions that increase sales: what to measure before forms and purchases
If you only track final conversions, you miss most optimization opportunities. Micro-conversions show exactly where users drop off.
Service business micro-conversions
- Main CTA click rate
- Form start rate
- Form completion rate
- Phone click from mobile
- Pricing page views
E-commerce micro-conversions
- View item to add-to-cart ratio
- Begin checkout rate
- Payment step drop-off
- Coupon interaction behavior
14-day implementation sprint
- Days 1-3: choose 5-7 key micro-conversions
- Days 4-6: validate event tracking
- Days 7-10: optimize top campaigns
- Days 11-14: evaluate and rebalance budgets
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