Case Study: Autosklo.sk – How We Increased Conversions by 340%

About the Client

Autosklo.sk is a Slovak company specializing in windshield replacement and repair. They serve B2C customers in Bratislava and the surrounding area with mobile service directly to the customer.

The Challenge

When the client approached us, they had Google Ads campaigns set up, but the results were unsatisfactory:

• High cost per acquisition (CPA: 85€)
• Low conversion rate (1.2%)
• A lot of low-quality traffic
• Budget of 1800€/month – they felt it could work better

What Did We Find in the Audit?

1. No Negative Keywords

Campaigns were paying for completely irrelevant searches:

• "windshield repair price" → people just comparing
• "windshield job" → looking for employment
• "windshield free insurance" → don't want to pay

Result: 40% of budget (€720/month) wasted.

2. Too Broad Geographic Targeting

Campaigns targeted all of Slovakia, even though the client only serves Bratislava + 30 km around. They were paying for clicks from Košice, Prešov, Žilina – people they can't serve.

3. Weak Landing Page

Ads led to the homepage, which:

• Loaded in 6.5 seconds
• Had no clear CTA button
• Phone number was hidden in the footer
• Didn't work well on mobile (65% of traffic)

4. Low Quality Score

Average QS was 4/10 → they were paying more for clicks, appearing lower.

What Did We Do?

Step 1: Campaign Restructuring

We created 3 separate campaigns:

1. Brand campaign – "autosklo bratislava", "autosklo.sk"
2. High-intent campaign – "windshield replacement", "mobile windshield repair"
3. Research campaign – "windshield price", "windshield comparison" (lower bid)

Step 2: Massive List of Negative Keywords

We added 180+ negative keywords, including:

• free, gratis, insurance (if it's a claim)
• job, employment, salary
• DIY, youtube, tutorial
• review, experience (only research, not purchase)

Step 3: Geographic Targeting

We narrowed targeting to:

• Bratislava (all districts)
• + 30 km radius around BA

Result: We eliminated 35% of non-converting traffic.

Step 4: New Landing Page

We created a dedicated landing page with:

• Load speed: 1.8 seconds (from 6.5s)
• Clear CTA: Large "Call Now" button + "Get a Quote"
• Phone: Visible at top and bottom
• Social proof: Reviews, customer count, photos
• Mobile-first: Optimized for mobile

Step 5: Call Extensions and Ad Optimization

We added:

• Call extensions (direct call from mobile)
• Sitelink extensions (Pricing, Reviews, Contact)
• Callout extensions ("Mobile Service", "Replacement in 60 min")

Step 6: Conversion Tracking

We set up tracking for:

• Phone calls (via Google call forwarding)
• Contact form
• Click to call (mobile)

Results After 3 Months

Key Improvements:

• CPA dropped from €85 to €30 (65% decrease)
• Conversions increased by 340% (from 1.2% to 5.3%)
• 2.4x more orders (from 21 to 50/month)
• Budget reduced by 17% (from €1,800 to €1,500)
• Quality Score increased (from 4 to 7.5 average)

What Does This Mean in Practice?

Before optimization:

• €1,800 budget → 21 orders → €85 per order

After optimization:

• €1,500 budget → 50 orders → €30 per order

ROI improvement: With average order value of €250:

• Before: 21 orders × €250 = €5,250 revenue | €1,800 costs = ROAS 2.9
• After: 50 orders × €250 = €12,500 revenue | €1,500 costs = ROAS 8.3

Key Learnings

1. Negative keywords are critical – Eliminated 40% of wasted traffic
2. Geographic targeting matters – If you serve locally, don't target the whole country
3. Landing page is king – Fast, relevant page increases conversions by hundreds of percent
4. Quality Score saves money – Better QS = lower CPC
5. Tracking is essential – Without data, you're optimizing blindly

Want Similar Results?

This case study shows what can be achieved with a well-configured and optimized Google Ads account. The results are not exceptional – this is the standard we achieve for most clients.

If you're spending budget and the results aren't what they should be, the problem is often in the setup, not in the platform.